British heptathlete Kelly Sotherton had an unswerving belief in herself and her ability to win gold in Beijing, so much so that she was prepared to prove it under the most testing conditions – a polygraph test.
Wired to a polygraph machine
The new campaign is based on the understanding that Kelly is an athlete with ultimate self-belief. To test this she is interviewed on camera by Dr Hilary Witchel, a leading Psycho-Physiologist from Bristol University, while wired to a polygraph machine. The aim is to test whether Kelly’s stated beliefs about her ability and prospects of success in Beijing match her physiological responses. Dr Witchel runs Kelly through a series of leading and testing questions to detect how in sync her body and mind actually are. The questions surround her performance in Beijing and include ‘out of the seven events is javelin your weakest?’ and ‘do you ever hope one of your opponents chokes?’
The Michael Phelps Diet brings in the gold medals
A report on GMTV this week showed that running is an excellent way to stay young and fit. Research over a period of twenty years by the University of California at Stanford has shown that elderly runners stay more active and healthy than non-runners and are half as likely to die prematurely. 
Dear Mrs. Jones,
