British heptathlete Kelly Sotherton had an unswerving belief in herself and her ability to win gold in Beijing, so much so that she was prepared to prove it under the most testing conditions – a polygraph test.
Wired to a polygraph machine
The new campaign is based on the understanding that Kelly is an athlete with ultimate self-belief. To test this she is interviewed on camera by Dr Hilary Witchel, a leading Psycho-Physiologist from Bristol University, while wired to a polygraph machine. The aim is to test whether Kelly’s stated beliefs about her ability and prospects of success in Beijing match her physiological responses. Dr Witchel runs Kelly through a series of leading and testing questions to detect how in sync her body and mind actually are. The questions surround her performance in Beijing and include ‘out of the seven events is javelin your weakest?’ and ‘do you ever hope one of your opponents chokes?’
The weight loss drug rimonabant (known under various brand names, including Acomplia) has recently been approved for use by the National Health Service in the UK. It has not been approved for use in the US due to fears about its safety.
Could you look as good as our couple in their adult romper suits and lose weight at the same time? No no no it doesn’t work like that and here is why.
